Poorly designed content marketing campaigns can make even the most ambitious projects crumble.
Marketers get so caught up in managing different tools and systems for multi-channel campaign delivery that they fail to recognize the most important part of this marketing mission: strategy.
Running a strategic content marketing campaign is essential for achieving business success. Period. It will change a Web professional’s fundamental approach to running a marketing campaign and help them stay focused on the ultimate goal.
What is the best way to run campaigns efficiently without much fuss? Here are a few tips to consider when managing the day to day:
1. Use a content marketing pyramid
Creating content without a strategy is a dead-end street. By producing a huge amount of content without having a clear idea of how to deliver the message, marketers are entering a vicious circle that usually ends up in a failure.
Those suspicious that they are indeed lacking underlying strategy may want to consider implementing a solution such as the Curata Content Marketing Pyramid, a framework devised to help business writers develop a predictable stream of successful content and coordinate their marketing efforts.
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