The power of content marketing to achieve marketing goals can become a sort of catch-22 for small to mid-sized businesses, startups, and any organization that doesn’t boast a six-figure content budget.
Because it’s so effective – pretty much every high performing business is using content, with 91 percent of B2B organizations and 86 percent of B2C brands using it – the reality is, there is a flood of content out there.
And, all of it is competing for consumer attention.
How in the world can your content compete with stuff like this?
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