The Ultimate Guide to Digital Marketing Tools that Won’t Cost a Cent

From professionally produced marketing videos to influencer campaigns and automation software, staying within your digital marketing budget while still driving growth is easier said than done. While some pieces of your marketing strategy aren’t exactly cost flexible, there are plenty of helpful free resources that digital marketers and small business owners can use to craft, launch, and manage far-reaching campaigns.

Use this comprehensive list of all the free digital marketing tools you can use to improve your strategy.


Google deserves its own section for digital resources. With a clear intent to improve the search experience, Google has made it part of its mission to provide webmasters, bloggers, influencers and digital marketers a cornucopia of free tools and resources.

Google Analytics – You’re probably already using Analytics. It is, after all, the most widely used web developer tool. Google Analytics will elegantly track the following metrics for your website, giving you enough data to swim in:

  • Website traffic
  • Real time visitors
  • Traffic sources
  • Keywords used to reach your pages
  • Bounce rate
  • Device usage of your visitors
  • Most popular pages
  • Social media engagement
  • Conversion tracking of your AdWords campaigns

Google Keyword Planner – For attracting more traffic to your site and devising strategic keyword campaigns for your blog posts, videos and social media posts, you don’t necessarily require a paid service. With Google’s free Keyword Planner, you can plug in a keyword and get a generated list of related search terms, along with important search volume statistics like average monthly searches and the level of competition for each specific keyword.

Google Alerts – This resource will help you stay on top of industry news, digital marketing trends and anything else you want to keep track of. Instead of wasting time searching for the information you need every time you want to look something up, Google Alerts is a free web app you can use to better manage your marketing research.

Google Trends – Want to know what’s being talked about in your industry right now? With Google Trends, you can quickly find out what the trending topics are in relation to a particular search term – pure gold for identifying prime keywords for a quick blog or social post.

Google Drive, Docs, Webmaster Tools, Trends, Sheets, Calendar, and Voice. All free, all helpful and all offer more, the more sophisticated you become with using them.

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